Recommended Agency Register (RAR) is The Drum’s service to help brands to choose agencies, based on ratings. The RAR database contains over 55000 ratings left by brands.

Each year we download the ratings from the database to identify which agencies are the highest-rated by clients for digital services and recognise those agencies via the RAR Digital Awards. These awards are one of a kind in the industry – there are no entries to submit or papers to write. Winning can only be achieved through the high regard of clients, demonstrated with ratings on

We can then help brands to quickly identify the best agencies providing digital services.

To participate in the awards, you must register for an account on, request your clients to rate your agency, and take one of the RAR membership options.